As of February 4, 2025, People's Daily was the leading newspaper brand in China in terms of the number of landing page visits and social media followings. Guangming Daily came in second with about **** points in the social media index, followed by Reference News.
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CNPP Brand Research Institute. (February 4, 2025). Leading newspaper brands on social media in China as of February 4, 2025, based on social media index [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute. "Leading newspaper brands on social media in China as of February 4, 2025, based on social media index." Chart. February 4, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute. (2025). Leading newspaper brands on social media in China as of February 4, 2025, based on social media index. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute. "Leading Newspaper Brands on Social Media in China as of February 4, 2025, Based on Social Media Index." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Feb 2025, /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute, Leading newspaper brands on social media in China as of February 4, 2025, based on social media index ÀÖ²¥´«Ã½app×îа汾, /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/ (last visited August 12, 2026)
Leading newspaper brands on social media in China as of February 4, 2025, based on social media index [Graph], CNPP Brand Research Institute, February 4, 2025. [Online]. Available: /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
