Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The survey count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.
Citation formats
Consumer intention to buy fewer items for sustainability in selected countries 2023
According to a survey in October 2023, France has the highest share of active and casual lifestyle brand purchasers who intend to buy fewer products in order to live more sustainably, with ** percent of respondents making this claim. The United States had the lowest share with ** percent.
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Stifel. (December 6, 2023). Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1312282/reduced-consumption-for-sustainability/
Stifel. "Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023." Chart. December 6, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1312282/reduced-consumption-for-sustainability/
Stifel. (2023). Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1312282/reduced-consumption-for-sustainability/
Stifel. "Share of Lifestyle Brand Purchasers Intending to Purchase Fewer Products for The Sake of Sustainability in Selected Countries in 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Dec 2023, /statistics/1312282/reduced-consumption-for-sustainability/
Stifel, Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1312282/reduced-consumption-for-sustainability/ (last visited August 12, 2026)
Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023 [Graph], Stifel, December 6, 2023. [Online]. Available: /statistics/1312282/reduced-consumption-for-sustainability/
