How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2023
Characteristic
Very often
Somewhat often
Not that often
Never or almost never
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Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.
Citation formats
Frequency consumers check brands' sustainability practices in selected countries 2023
The United States had the highest share of purchasers who check the sustainability practices of brands very often, according to a survey of active and casual lifestyle brand purchasers in October 2023. France had the highest share of consumers who checked sustainability at least somewhat often, at ** percent.
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Stifel. (December 6, 2023). How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1312265/brand-sustainability-check-frequency/
Stifel. "How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2023." Chart. December 6, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1312265/brand-sustainability-check-frequency/
Stifel. (2023). How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1312265/brand-sustainability-check-frequency/
Stifel. "How Often Purchasers Look for Information about Lifestyle Brands' Sustainability Practices When Deciding to Buy a Product in Selected Countries in 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Dec 2023, /statistics/1312265/brand-sustainability-check-frequency/
Stifel, How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1312265/brand-sustainability-check-frequency/ (last visited August 12, 2026)
How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2023 [Graph], Stifel, December 6, 2023. [Online]. Available: /statistics/1312265/brand-sustainability-check-frequency/
