respondents who stated that it was "very" or "extremely" important to know about each characteristic
Method of interview
Telephone interview
Supplementary notes
This question was phrased by the source as follows: "Now thinking about the people who report the news, how important is it for you to know each of the following when you decide which outlets to get news from?"
The source does not specify the age of the respondents.
Citation formats
Characteristics of journalists the audience wanted to know in Brazil 2021
As of July 2021, almost two-thirds (** percent) of people surveyed in Brazil stated that it was important to know the political leanings of journalists. Less than ** percent of respondents considered it important to be aware of the gender, religion, and/or skin color of the people reporting the news.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Reuters Institute for the Study of Journalism. (September 9, 2021). Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism. "Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021." Chart. September 9, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism. (2021). Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism. "Public Opinion on The Importance of Knowing Selected Characteristics of Journalists in Brazil as of July 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Sep 2021, /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism, Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1265385/characteristics-journalists-brazil/ (last visited August 12, 2026)
Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021 [Graph], Reuters Institute for the Study of Journalism, September 9, 2021. [Online]. Available: /statistics/1265385/characteristics-journalists-brazil/
