Between January and October, 2020, iOS presented higher cost per action (CPA) than Android on the analyzed ad formats. In order to drive conversions on iOS apps, marketers were spending U.S. dollars on banner ads, while the same in-app advertising format cost U.S. dollars on Android. Cost per action on video ads was twice more expensive on iOS than on Android in the examined period.
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BaijingApp. (January 29, 2021). Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp. "Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars)." Chart. January 29, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp. (2021). Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp. "Cost per Action (Cpa) of Selected In-app Advertising Formats from January to October 2020, by Platform (in U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 29 Jan 2021, /statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp, Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1265313/cost-per-action-in-app-ads-by-platform/ (last visited August 13, 2026)
Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars) [Graph], BaijingApp, January 29, 2021. [Online]. Available: /statistics/1265313/cost-per-action-in-app-ads-by-platform/
