According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, almost the totality of the surveyed users reported preferring encountering ads while browsing their smartphones. Around nine in ** respondents reported preferred encountering ads while watching TV, while ** percent indicated laptops as their preferred devices to encounter online ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022." Chart. June 7, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Who Prefer Encountering Online Advertising on Selected Connected Devices as of 2nd Quarter 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Jun 2022, /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine, Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1347044/emea-users-preferred-device-for-ads/ (last visited August 17, 2026)
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: /statistics/1347044/emea-users-preferred-device-for-ads/
