Between January and October, 2020, interstitial ads on Android apps reported the highest conversion rate, with close to ** percent of all purchases. By comparison, interstitial ads on iOS app reportedly saw a **** percent conversion rate. Video ads appear to perform better on iOS, with almost double the conversions acquired with this same ad format on Android.
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Digital Information World. (February 5, 2021). Conversion rate of selected in-app advertising formats from January to October 2020, by platform [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1265304/conversion-rate-in-app-ads-platform/
Digital Information World. "Conversion rate of selected in-app advertising formats from January to October 2020, by platform." Chart. February 5, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1265304/conversion-rate-in-app-ads-platform/
Digital Information World. (2021). Conversion rate of selected in-app advertising formats from January to October 2020, by platform. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1265304/conversion-rate-in-app-ads-platform/
Digital Information World. "Conversion Rate of Selected In-app Advertising Formats from January to October 2020, by Platform." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Feb 2021, /statistics/1265304/conversion-rate-in-app-ads-platform/
Digital Information World, Conversion rate of selected in-app advertising formats from January to October 2020, by platform ÀÖ²¥´«Ã½app×îа汾, /statistics/1265304/conversion-rate-in-app-ads-platform/ (last visited August 14, 2026)
Conversion rate of selected in-app advertising formats from January to October 2020, by platform [Graph], Digital Information World, February 5, 2021. [Online]. Available: /statistics/1265304/conversion-rate-in-app-ads-platform/
