The ad impressions to downloads conversion rate for entertainment apps in Apple App Store search results stood at percent in 2024. That means that percent of impressions of entertainment apps ads appearing in the Apple App Store search results led to app downloads.
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MarketingCharts. (June 4, 2025). Ad impressions to downloads conversion rate of Apple Ads search results worldwide in 2024, by app type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1615323/apple-ads-conversion-rate/
MarketingCharts. "Ad impressions to downloads conversion rate of Apple Ads search results worldwide in 2024, by app type." Chart. June 4, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1615323/apple-ads-conversion-rate/
MarketingCharts. (2025). Ad impressions to downloads conversion rate of Apple Ads search results worldwide in 2024, by app type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1615323/apple-ads-conversion-rate/
MarketingCharts. "Ad Impressions to Downloads Conversion Rate of Apple Ads Search Results Worldwide in 2024, by App Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Jun 2025, /statistics/1615323/apple-ads-conversion-rate/
MarketingCharts, Ad impressions to downloads conversion rate of Apple Ads search results worldwide in 2024, by app type ÀÖ²¥´«Ã½app×îа汾, /statistics/1615323/apple-ads-conversion-rate/ (last visited August 14, 2026)
Ad impressions to downloads conversion rate of Apple Ads search results worldwide in 2024, by app type [Graph], MarketingCharts, June 4, 2025. [Online]. Available: /statistics/1615323/apple-ads-conversion-rate/