* An exponential development of the values was assumed to estimate the annual values between 2015 and 2020, which were provided by the source. ** Forecast. An exponential development of the values was assumed to estimate the annual values between 2020 and 2025, which were provided by the source.
In 2025, digital media advertising spending in Brazil is expected to amount to **** billion U.S. dollars, up from **** billion in 2016. In the same period, traditional media ad spend is projected to decrease from **** to **** billion U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
ÀÖ²¥´«Ã½app×îа汾. (September 1, 2021). Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/830021/advertising-spending-brazil-medium-half-year/
ÀÖ²¥´«Ã½app×îа汾. "Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars)." Chart. September 1, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/830021/advertising-spending-brazil-medium-half-year/
ÀÖ²¥´«Ã½app×îа汾. (2021). Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/830021/advertising-spending-brazil-medium-half-year/
ÀÖ²¥´«Ã½app×îа汾. "Traditional Vs. Digital Advertising Spending in Brazil from 2016 to 2025 (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Sep 2021, /statistics/830021/advertising-spending-brazil-medium-half-year/
ÀÖ²¥´«Ã½app×îа汾, Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/830021/advertising-spending-brazil-medium-half-year/ (last visited August 19, 2026)
Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars) [Graph], ÀÖ²¥´«Ã½app×îа汾, September 1, 2021. [Online]. Available: /statistics/830021/advertising-spending-brazil-medium-half-year/
