During a survey carried out among podcast listeners from the United States in October 2023, ** percent of respondents stated that they preferred ads that sounded like the ones heard on the radio; ** percent said that they favored ads voiced by the show's host. The latter type is also the type bringing in ** percent of podcast ad revenue in the United States.
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Cumulus Media. (January 16, 2024). Preferred podcast ad types in the United States as of October 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred podcast ad types in the United States as of October 2023." Chart. January 16, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1238793/podcast-ad-types-usa/
Cumulus Media. (2024). Preferred podcast ad types in the United States as of October 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred Podcast Ad Types in The United States as of October 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Jan 2024, /statistics/1238793/podcast-ad-types-usa/
Cumulus Media, Preferred podcast ad types in the United States as of October 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1238793/podcast-ad-types-usa/ (last visited August 13, 2026)
Preferred podcast ad types in the United States as of October 2023 [Graph], Cumulus Media, January 16, 2024. [Online]. Available: /statistics/1238793/podcast-ad-types-usa/
