Mobile games offering one-time in-app payments remained the leading monetization model on the Apple App Store for the examined period. However, the number of mobile gaming apps offering subscriptions to iOS users in the United States has experienced a constant increase, growing by almost ** percent year-over-year in 2020. Between 2017 and 2020, non-gaming apps on iOS have increasingly adopted the recurring in-app payments model, signifying that consumers' attitude towards in-app purchases might be shifting.
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Sensor Tower, & Mobile Marketing Reads. (March 17, 2021). Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, und Mobile Marketing Reads. "Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency." Chart. March 17, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, Mobile Marketing Reads. (2021). Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, and Mobile Marketing Reads. "Distribution of In-app Purchases (Iaps) in Leading Gaming Ios Apps in The United States from 2017 to 2020, by Frequency." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Mar 2021, /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower & Mobile Marketing Reads, Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency ÀÖ²¥´«Ã½app×îа汾, /statistics/1232709/us-mobile-gaming-iaps-by-frequency/ (last visited August 18, 2026)
Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph], Sensor Tower, & Mobile Marketing Reads, March 17, 2021. [Online]. Available: /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
