During the first quarter of 2022, the conversion rate among install-to-purchase subscription non-gaming app users was of *** percent. Non-gaming apps conversion rate in the case of install-to-subscribe was lower, at *** percent. In the case of mobile gaming apps, subscription is often not the main monetization model applied by publishers: install-to subscribe conversion rates for gaming apps was recorded at *** percent in the first quarter of 2022, while install-to-purchase conversion rates were at *** percent.
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Vungle, & Liftoff. (June 14, 2022). Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1320770/apps-conversion-rate/
Vungle, und Liftoff. "Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022." Chart. June 14, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1320770/apps-conversion-rate/
Vungle, Liftoff. (2022). Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1320770/apps-conversion-rate/
Vungle, and Liftoff. "Mobile Apps Conversion Rate Worldwide for Purchases and Subscription Events within 30 Days of Installation in 1st Quarter 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jun 2022, /statistics/1320770/apps-conversion-rate/
Vungle & Liftoff, Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1320770/apps-conversion-rate/ (last visited August 12, 2026)
Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022 [Graph], Vungle, & Liftoff, June 14, 2022. [Online]. Available: /statistics/1320770/apps-conversion-rate/
