To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?
Characteristic
Share of respondents
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Respondents who had an interaction with the sector in the last 6 months
Method of interview
Questionnaire
Supplementary notes
The question was phrased by the source as follows: "To what degree do you feel comfortable with companies having access to your
spending and behavioral data in exchange for your personal convenience and
safety/well-being?"
Participating countries: Canada, USA, France, Italy, Spain, Germany, UK, China, Mainland China and Hong Kong, Japan, Australia, Brazil.
Citation formats
Consumer attitudes towards sharing of personal data with companies 2020
A survey in 2020 during the COVID-19 pandemic found that the majority of consumers were happy to share their data with companies if it improved their experience. Meanwhile, the second largest portion at ** percent of users said they did not want to share more data than they already were. Only percent did not have doubts, admitting that they would always share their data with companies.
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KPMG. (June 22, 2020). To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being? [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG. "To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?." Chart. June 22, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG. (2020). To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG. "To What Degree Do You Feel Comfortable with Companies Having Access to Your Spending and Behavioral Data in Exchange for Your Personal Convenience and Safety/Well-being?." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Jun 2020, /statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG, To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being? ÀÖ²¥´«Ã½app×îа汾, /statistics/1227890/consumer-attitudes-towards-data-sharing/ (last visited August 19, 2026)
To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being? [Graph], KPMG, June 22, 2020. [Online]. Available: /statistics/1227890/consumer-attitudes-towards-data-sharing/
