The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
Citation formats
Global consumers sharing personal data for better service November 2022, by data type
A 2022 research found that almost ** percent of consumers worldwide would easily share information about their gender for the perspective of having a better service. Those comfortable sharing their date of birth and e-mail address were around ** percent. Fewer global consumers would share a photograph or a real-time location.
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Marigold. (January 18, 2023). Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. "Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute." Chart. January 18, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. (2023). Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. "Share of Consumers Worldwide That Are Comfortable Sharing Personal Information for a Better Service as of November 2022, by Data Attribute." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Jan 2023, /statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold, Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute ÀÖ²¥´«Ã½app×îа汾, /statistics/1368740/users-consumers-personal-data-by-data-attribute/ (last visited August 14, 2026)
Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute [Graph], Marigold, January 18, 2023. [Online]. Available: /statistics/1368740/users-consumers-personal-data-by-data-attribute/
