* Paramont+ subscribers stated that they are likely to subscribe.
** The source does not provide any information regarding missing percentage points to 100 percent.
Citation formats
Distribution of VOD subscribers in the U.S. 2021, by gender
In the United States, nearly 60 percent of people who are likely to subscribe to the new subscription video-on-demand service Paramount+ were male, according to a survey from February 2021. By comparison, Amazon Prime Video was more popular among women, as 53 percent of female respondents stating to subscribe to the VOD platform.
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Morning Consult. (March 1, 2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of video-on-demand subscribers in the United States as of February 2021, by gender." Chart. March 1, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. (2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of Video-on-demand Subscribers in The United States as of February 2021, by Gender." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Mar 2021, /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult, Distribution of video-on-demand subscribers in the United States as of February 2021, by gender ÀÖ²¥´«Ã½app×îа汾, /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/ (last visited August 13, 2026)
Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph], Morning Consult, March 1, 2021. [Online]. Available: /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
