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Online shopping frequency among digital buyers in Europe in 2024, by type of product

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Source

Release date

October 2025

Region

Europe

Survey time period

2024

Supplementary notes

Original question: "How often do you order this type of goods online?"
The source does not provide details on the methodology used in this edition.
The release date is that of last access.

Citation formats

European e-shoppers online purchase frequency 2024, by product category

Published by
F. Watty,
Oct 28, 2025

Fresh food and beverages was the product category that European online shoppers bought online the most often, according to a 2024 survey. Up to ***percent of respondents stated they shopped for fresh food and beverages online at least once a week. Groceries came in second, with ***percent of respondents citing the same shopping frequency.

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Statistics on " E-commerce in the European Union "

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Other statistics that may interest you E-commerce in the European Union

Overview

4

Delivery

3

Payment

3

Country comparison

4

Consumer behavior

6

Business adoption

6

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Topics

E-commerce in the European UnionOnline food delivery in EuropeE-commerce in BelgiumE-commerce in GermanyE-commerce in Italy
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* For commercial use only

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$0 USD
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Starter Account

For single users
$199 USD
per month, billed annually 1
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