During a 2023 survey, ** percent of responding enterprise marketers from the United States named ad fraud and invalid traffic one of the most significant challenges regarding digital display advertising. Measuring accurate return-on-investment (ROI) and performance metrics ranked first, mentioned by ** percent of respondents.
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MarketingCharts. (October 6, 2023). Digital display advertising challenges according to enterprise marketers in the United States as of September 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1092685/display-advertising-challenges/
MarketingCharts. "Digital display advertising challenges according to enterprise marketers in the United States as of September 2023." Chart. October 6, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1092685/display-advertising-challenges/
MarketingCharts. (2023). Digital display advertising challenges according to enterprise marketers in the United States as of September 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1092685/display-advertising-challenges/
MarketingCharts. "Digital Display Advertising Challenges According to Enterprise Marketers in The United States as of September 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Oct 2023, /statistics/1092685/display-advertising-challenges/
MarketingCharts, Digital display advertising challenges according to enterprise marketers in the United States as of September 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1092685/display-advertising-challenges/ (last visited August 13, 2026)
Digital display advertising challenges according to enterprise marketers in the United States as of September 2023 [Graph], MarketingCharts, October 6, 2023. [Online]. Available: /statistics/1092685/display-advertising-challenges/