During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with?" - "I don't mind if companies use my personal data for advertising" For more information, please consult the Consumer Insights Methodology.
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Consumers who don't mind companies using their personal data for ads 2024, by country
During a 2024 survey, * of responding consumers from South Africa stated they did not mind if companies used their personal data for advertising. Among the surveyed countries, the share was lowest in Japan, at *** percent.
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ÀÖ²¥´«Ã½app×îа汾. (January 30, 2025). Share of consumers who did not mind if companies used their personal data for advertising in selected countries worldwide as of December 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /forecasts/1613162/share-mind-personal-data-advertising/
ÀÖ²¥´«Ã½app×îа汾. "Share of consumers who did not mind if companies used their personal data for advertising in selected countries worldwide as of December 2024." Chart. January 30, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /forecasts/1613162/share-mind-personal-data-advertising/
ÀÖ²¥´«Ã½app×îа汾. (2025). Share of consumers who did not mind if companies used their personal data for advertising in selected countries worldwide as of December 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /forecasts/1613162/share-mind-personal-data-advertising/
ÀÖ²¥´«Ã½app×îа汾. "Share of Consumers Who Did Not Mind If Companies Used Their Personal Data for Advertising in Selected Countries Worldwide as of December 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Jan 2025, /forecasts/1613162/share-mind-personal-data-advertising/
ÀÖ²¥´«Ã½app×îа汾, Share of consumers who did not mind if companies used their personal data for advertising in selected countries worldwide as of December 2024 ÀÖ²¥´«Ã½app×îа汾, /forecasts/1613162/share-mind-personal-data-advertising/ (last visited August 19, 2026)
Share of consumers who did not mind if companies used their personal data for advertising in selected countries worldwide as of December 2024 [Graph], ÀÖ²¥´«Ã½app×îа汾, January 30, 2025. [Online]. Available: /forecasts/1613162/share-mind-personal-data-advertising/
