The act of exchanging used goods is a practice that has remained fundamentally unchanged for centuries, with only the rise of the internet altering it. Now, consumer-to-consumer trade is a widespread global e-commerce segment. In Europe, the recommerce share of total e-commerce continues to grow, offering shoppers several options whether they are shopping for lower prices, for reasons that center on sustainability, or both.
Detailed statistics
Share of individuals using the internet to sell goods or services in the EU 2007-2025
Detailed statistics
Second-hand e-commerce ARPU in Europe 2019-2030, by category
Detailed statistics
Second-hand e-commerce user penetration rate in Europe 2019-2030, by category
Second-hand e-commerce revenue in Europe 2019-2030, by category
Revenue of the second-hand e-commerce market in Europe from 2019 to 2030, by category (in billion U.S. dollars)
Second-hand e-commerce users in Europe 2019-2030, by category
Number of second-hand e-commerce users in Europe from 2019 to 2030, by category (in millions)
Second-hand e-commerce user penetration rate in Europe 2019-2030, by category
Penetration rate of second-hand e-commerce users in Europe from 2019 to 2030, by category
Second-hand e-commerce ARPU in Europe 2019-2030, by category
Average revenue per user (ARPU) of the second-hand e-commerce market in the Europe from 2019 to 2030, by category (in U.S. dollars)
Market share of recommerce in EU e-commerce 2023-2026, by GMV
Online second-hand market share in the European Union (EU) from 2020 to 2025 with a forecast for 2026, by gross merchandise volume
Share of individuals using the internet to sell goods or services in the EU 2007-2025
Share of individuals using the internet to sell goods or services in the EU from 2007 to 2025
Share of consumers who buy second-hand goods in Europe 2026
Share of consumers who buy second-hand goods in selected European countries in 2026
Refurbished smartphone market share in Europe 2025
Market share of refurbished smartphones in Europe from January to July 2025
C2C fashion and beauty e-commerce market value in the EU 2024-2026
Online consumer-to-consumer (C2C) retail sales of fashion, beauty and luxury in the European Union (EU) in 2024 and 2025 with a forecast for 2026 (in billion euros)
Luxury consumers buying secondhand goods or renting by region Q2 2026
Luxury consumers who buy secondhand or rent goods worldwide as of the 2nd quarter of 2026, by region
Most common second-hand purchases by category in the UK 2025
Most common second-hand purchases by category in the UK as of September 2025
Most common second-hand purchases by category in Germany 2025
Most common second-hand purchases by category in Germany as of September 2025
Most common second-hand purchases by category in France 2025
Most common second-hand purchases by category in France as of June 2025
Global GMV of top refurbed consumer electronics marketplaces 2025
Global gross merchandise value of leading marketplaces for refurbed consumer electronics in 2025 (in million U.S. dollars)
Vinted revenue 2017-2025
Revenue of Vinted from 2017 to 2025 (in million euro)
Gross merchandise volume of Vinted worldwide 2016-2024
Gross merchandise volume (GMV) of Vinted worldwide from 2016 to 2024 (in million U.S. dollars)
Etsy Inc. revenue 2012-2025
Revenue of Etsy Inc. from 2012 to 2025
Etsy: global gross merchandise sales 2017-2026
Worldwide gross merchandise sales (GMS) of Etsy from 1st quarter 2017 to 2nd quarter of 2026 (in million U.S. dollars)
eBay: annual net revenue 2015-2025, by region
eBay's annual net revenue from 2015 to 2025, by region (in million U.S. dollars)
Distribution of Ebay's marketplace GMV 2024, by top countries
Gross merchandise volume (GMV) distribution of Ebay in 2024, by top countries
Gross merchandise sales of Depop 2019-2025
Annual gross merchandise sales (GMS) of Depop from 2019 to 2025 (in million U.S. dollars)
Number of Vinted app downloads 2025, by country
Number of Vinted app downloads in 2025, by country (in millions)
Second-hand shopping apps monthly downloads UK 2023-2026
Downloads of leading second-hand e-commerce apps in the United Kingdom (UK) from January 2023 to June 2026
Second-hand shopping apps monthly downloads in Germany 2023-2026
Downloads of leading second-hand e-commerce apps in Germany from January 2023 to June 2026
Second-hand shopping apps monthly downloads in France 2023-2026
Downloads of leading secondhand e-commerce apps in France from January 2023 to June 2026
Main C2C shopping apps in Italy 2025, by downloads
Leading consumer-to-consumer (C2C) shopping apps in Italy in 2025, by number of downloads (in 1,000s)
Website traffic to selected recommerce marketplaces in France 2026-2026
Number of website visits to selected marketplaces for buying and selling secondhand items online in France in June 2026 (in millions)
Website traffic to selected recommerce marketplaces in the Nordics 2026
Number of website visits to selected marketplaces for buying and selling second-hand items online in the Nordics in May 2026 (in millions)
Monthly number of visits to vinted.com 2026
Number of monthly visits to vinted.com from June 2025 to June 2026 (in millions)
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