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This report offers the reader a comprehensive overview of Telegram users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Telegram users in Korea (''brand users'') against Korean messenger users in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÀÖ²¥´«Ã½app×îа汾 Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 32 countries.