Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.
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Legal SVOD OTT penetration per capita APAC 2019, by country or region
In 2019, Australia had the highest penetration rate per capita of legal subscription video on-demand services with a ** percent penetration rate. In comparison, both India and Malaysia each had a penetration rate of *** percent in 2019.
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Asia Video Industry Association. (October 8, 2019). Legal streaming video on demand (SVOD) over-the-top penetration (OTT) per capita in the Asia Pacific region in 2019, by country or region [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/994862/apac-pay-tv-subscriber-numbers/
Asia Video Industry Association. "Legal streaming video on demand (SVOD) over-the-top penetration (OTT) per capita in the Asia Pacific region in 2019, by country or region." Chart. October 8, 2019. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/994862/apac-pay-tv-subscriber-numbers/
Asia Video Industry Association. (2019). Legal streaming video on demand (SVOD) over-the-top penetration (OTT) per capita in the Asia Pacific region in 2019, by country or region. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/994862/apac-pay-tv-subscriber-numbers/
Asia Video Industry Association. "Legal Streaming Video on Demand (Svod) Over-the-top Penetration (Ott) per Capita in The Asia Pacific Region in 2019, by Country or Region." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 8 Oct 2019, /statistics/994862/apac-pay-tv-subscriber-numbers/
Asia Video Industry Association, Legal streaming video on demand (SVOD) over-the-top penetration (OTT) per capita in the Asia Pacific region in 2019, by country or region ÀÖ²¥´«Ã½app×îа汾, /statistics/994862/apac-pay-tv-subscriber-numbers/ (last visited August 13, 2026)
Legal streaming video on demand (SVOD) over-the-top penetration (OTT) per capita in the Asia Pacific region in 2019, by country or region [Graph], Asia Video Industry Association, October 8, 2019. [Online]. Available: /statistics/994862/apac-pay-tv-subscriber-numbers/
