Original question: "Which of the following types of advertisements influence you in your purchase decisions? (choose up to 3 of the most relevant answers)"
Number of respondents in: China: 3,373; Hong Kong: 1,815;Â Indonesia: 9,225;Â India: 20,424;Â Japan: 439;Â South Korea: 3,123;Â Malaysia: 7,483;Â the Philippines: 7,271;Â Singapore: 3,439;Â Thailand: 9,865;Â Taiwan: 7,004;Â and Vietnam: 2,072.
Citation formats
Types of advertisements influencing purchase decisions APAC 2025, by country
According to a survey by in the Asia-Pacific (APAC) region in May 2025, approximately 53 percent of respondents in China selected **** when asked which types of advertisements influence their purchase decisions. In India, about 51 percent of respondents selected **** among their top three ad types influencing their purchase behaviors.
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Rakuten Insight. (July 23, 2025). Types of advertisements influencing purchase decisions among consumers in the Asia-Pacific region as of May 2025, by country or territory [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1624275/apac-most-influential-types-of-ads-by-country/
Rakuten Insight. "Types of advertisements influencing purchase decisions among consumers in the Asia-Pacific region as of May 2025, by country or territory." Chart. July 23, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1624275/apac-most-influential-types-of-ads-by-country/
Rakuten Insight. (2025). Types of advertisements influencing purchase decisions among consumers in the Asia-Pacific region as of May 2025, by country or territory. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1624275/apac-most-influential-types-of-ads-by-country/
Rakuten Insight. "Types of Advertisements Influencing Purchase Decisions among Consumers in The Asia-pacific Region as of May 2025, by Country or Territory." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 23 Jul 2025, /statistics/1624275/apac-most-influential-types-of-ads-by-country/
Rakuten Insight, Types of advertisements influencing purchase decisions among consumers in the Asia-Pacific region as of May 2025, by country or territory ÀÖ²¥´«Ã½app×îа汾, /statistics/1624275/apac-most-influential-types-of-ads-by-country/ (last visited August 12, 2026)
Types of advertisements influencing purchase decisions among consumers in the Asia-Pacific region as of May 2025, by country or territory [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1624275/apac-most-influential-types-of-ads-by-country/
