In the second quarter of 2026, around ** copies of the women’s magazine InStyle were sold. Among monthly women’s magazines, it most recently ranked first by paid circulation, followed by REVUE der WOCHE.
Advertising revenue of InStyle and comparison with other magazines
InStyle is a women’s magazine founded in the United States in 1994. The German edition has been published since 1999 by Hubert Burda Media. In 2024, InStyle had the second-highest advertising revenue among monthly women’s magazines in Germany, at around ** million euros. Across all consumer magazines, it ranked ** in the ranking of highest advertising revenues.
How is revenue for consumer magazines developing?
Overall, magazine advertising revenue in Germany has been declining for years despite a growing digital segment. In 2024, approximately *** billion euros were generated from advertising. PricewaterhouseCoopers (PwC) expects a decline to around *** billion euros in 2029. Total revenues in the German magazine market are also forecast to decline further, according to a projection.
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IVW. (July 21, 2026). Paid circulation of the women's magazine InStyle from Q1 2017 to Q2 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/981871/paid-circulation-instyle-germany/
IVW. "Paid circulation of the women's magazine InStyle from Q1 2017 to Q2 2026." Chart. July 21, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/981871/paid-circulation-instyle-germany/
IVW. (2026). Paid circulation of the women's magazine InStyle from Q1 2017 to Q2 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/981871/paid-circulation-instyle-germany/
IVW. "Paid Circulation of The Women's Magazine Instyle from Q1 2017 to Q2 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Jul 2026, /statistics/981871/paid-circulation-instyle-germany/
IVW, Paid circulation of the women's magazine InStyle from Q1 2017 to Q2 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/981871/paid-circulation-instyle-germany/ (last visited August 18, 2026)
Paid circulation of the women's magazine InStyle from Q1 2017 to Q2 2026 [Graph], IVW, July 21, 2026. [Online]. Available: /statistics/981871/paid-circulation-instyle-germany/
