Auto Bild recorded a sold circulation of around ** copies in the second quarter of 2026. The sold circulation of the automotive magazine from the Axel Springer group has therefore fallen sharply in recent years: in the first quarter of 2017, around ** copies were still sold.
Reach and advertising revenue
In 2024, the reach of Auto Bild was around **** million readers per issue. This means reach has declined by around *** million readers since 2009, although substantially higher values were recorded at times. The gross advertising revenues of Auto Bild were roughly **** million euros in 2024; they have been declining since 2013.
Auto Bild in circulation and revenue comparison
In the fourth quarter of 2025, Auto Bild was the fifth-highest selling title of the motor press in Germany by sold circulation. The magazine ACE-Lenkrad topped the ranking with a sold circulation of more than **, followed by ADAC motorwelt and Auto Motor und Sport.
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IVW. (July 21, 2026). Paid circulation of Auto Bild from Q1 2017 to Q2 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/981656/auto-bild-paid-circulation-germany/
IVW. "Paid circulation of Auto Bild from Q1 2017 to Q2 2026." Chart. July 21, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/981656/auto-bild-paid-circulation-germany/
IVW. (2026). Paid circulation of Auto Bild from Q1 2017 to Q2 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/981656/auto-bild-paid-circulation-germany/
IVW. "Paid Circulation of Auto Bild from Q1 2017 to Q2 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Jul 2026, /statistics/981656/auto-bild-paid-circulation-germany/
IVW, Paid circulation of Auto Bild from Q1 2017 to Q2 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/981656/auto-bild-paid-circulation-germany/ (last visited August 13, 2026)
Paid circulation of Auto Bild from Q1 2017 to Q2 2026 [Graph], IVW, July 21, 2026. [Online]. Available: /statistics/981656/auto-bild-paid-circulation-germany/
