As of 2021, the most in-demand skills (to be developed by researchers) in the market research industry worldwide varied greatly according to the role of the organization . During the survey, 64 percent of the respondents on the supplier-side of the market mentioned innovative focus as the most in-demand skill in their organization. On the other hand, 70 percent of the buyers considered business knowledge as the most important skill for their organization.
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GreenBook. (January 28, 2022). Most demanded skills by buyers and suppliers organizations in market research worldwide in 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/966296/key-priority-skill-development/
GreenBook. "Most demanded skills by buyers and suppliers organizations in market research worldwide in 2021." Chart. January 28, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/966296/key-priority-skill-development/
GreenBook. (2022). Most demanded skills by buyers and suppliers organizations in market research worldwide in 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/966296/key-priority-skill-development/
GreenBook. "Most Demanded Skills by Buyers and Suppliers Organizations in Market Research Worldwide in 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Jan 2022, /statistics/966296/key-priority-skill-development/
GreenBook, Most demanded skills by buyers and suppliers organizations in market research worldwide in 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/966296/key-priority-skill-development/ (last visited August 20, 2026)
Most demanded skills by buyers and suppliers organizations in market research worldwide in 2021 [Graph], GreenBook, January 28, 2022. [Online]. Available: /statistics/966296/key-priority-skill-development/
