This statistic, based on data provided by Parrot Analytics, shows the results of a poll conducted among Italian users about their attitude towards video streaming subscriptions in 2018. According to survey results, male respondents were in general more willing to subscribe to video streaming services.
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Parrot Analytics. (May 30, 2018). Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services and gender [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/951630/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. "Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services and gender." Chart. May 30, 2018. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/951630/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. (2018). Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services and gender. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/951630/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. "Share of Consumers Willing to Pay for Video Streaming Subscriptions in Italy in 2018, by Number of Services and Gender." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 May 2018, /statistics/951630/attitudes-to-streaming-service-subscriptions/
Parrot Analytics, Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services and gender ÀÖ²¥´«Ã½app×îа汾, /statistics/951630/attitudes-to-streaming-service-subscriptions/ (last visited August 19, 2026)
Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services and gender [Graph], Parrot Analytics, May 30, 2018. [Online]. Available: /statistics/951630/attitudes-to-streaming-service-subscriptions/