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Factors that inspire eco-friendly travel worldwide as of February 2024

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Source

Release date

April 2024

Region

Worldwide

Survey time period

February 2024

Number of respondents

31,550 respondents across 34 countries and territories

Age group

18 years and older

Special properties

All respondents had to have taken a trip in the last 12 months/plan to take a trip in the next 12 months.

Method of interview

Online survey

Citation formats

Reasons for traveling sustainably worldwide 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Jun 26, 2025

A 2024 survey found that ** percent of global travelers chose sustainable travel primarily because they believed it was the right thing to do, making this the most common motivation. In contrast, only percent of respondents said they were motivated by the belief that traveling sustainably would make their trip more fun.

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Statistics on " Tourism and climate change "

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Other statistics that may interest you Tourism and climate change

Tourism's GHG emissions

6

Transport's GHG emissions

4

Impact of climate change on travel habits

7

Sustainable tourism

8

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Topics

Sustainable tourism worldwideTravel and tourism worldwideSustainable tourism in the U.S.Tourism and climate change
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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