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Advertising and promotional expenses of Alibaba Group from FY 2016 to 2026 (in billion yuan)

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Source

Release date

June 2026

Region

Worldwide

Survey time period

FY 2016 to 2026

Special properties

fiscal year ending March 31

Supplementary notes

Figures have been rounded.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2026).

Citation formats

Alibaba: ad spend FY 2016-2026

Published by
Yihan Ma,
Jun 26, 2026

The statistic shows the advertising and promotional expenses of the Alibaba Group from fiscal year 2016 to 2026. In the fiscal year ending March 31, 2026, Chinese e-commerce corporation Alibaba invested approximately * billion yuan in advertising and promotional activities.

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Overview

7

Leading players

5

Selected markets

6

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

Alibaba GroupE-Commerce in ChinaRetail industry in ChinaInternet usage in ChinaDigital payments in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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