The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
In 2024, the camera and social media company Snap Inc reported advertising costs of **** million U.S. dollars, up from **** million U.S. dollars in 2023.
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Snap Inc.. (May 1, 2025). Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars)." Chart. May 1, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/668198/annual-snap-advertising-spend/
Snap Inc.. (2025). Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual Advertising Expenditure of Snap from 2015 to 2024 (in Million U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 May 2025, /statistics/668198/annual-snap-advertising-spend/
Snap Inc., Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/668198/annual-snap-advertising-spend/ (last visited August 13, 2026)
Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) [Graph], Snap Inc., May 1, 2025. [Online]. Available: /statistics/668198/annual-snap-advertising-spend/
