In 2022, search engines and marketplaces were the favorite touchpoint before fashion and lifestyle purchases in Italy. Search engine were the first source of information for ** percent of consumers, while another ** percent of online fashion shoppers browsed marketplaces like Amazon or Zalando.
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Consorzio Netcomm. (May 1, 2023). Online sources of information for fashion and lifestyle products in Italy as of 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. "Online sources of information for fashion and lifestyle products in Italy as of 2023." Chart. May 1, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. (2023). Online sources of information for fashion and lifestyle products in Italy as of 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. "Online Sources of Information for Fashion and Lifestyle Products in Italy as of 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 May 2023, /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm, Online sources of information for fashion and lifestyle products in Italy as of 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/644661/pre-purchase-online-touchpoints-italy/ (last visited August 13, 2026)
Online sources of information for fashion and lifestyle products in Italy as of 2023 [Graph], Consorzio Netcomm, May 1, 2023. [Online]. Available: /statistics/644661/pre-purchase-online-touchpoints-italy/