In 2023, among the ** European countries presented, Ukraine had the highest share of programmatic in digital display advertising spending, at ** percent. The United Kingdom and Poland followed, with **** percent and **** percent, respectively.
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IAB Europe. (June 12, 2024). Share of programmatic in digital display advertising spending in Europe in 2023, by country [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/618143/programmatic-ads-market-share-europe/
IAB Europe. "Share of programmatic in digital display advertising spending in Europe in 2023, by country." Chart. June 12, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/618143/programmatic-ads-market-share-europe/
IAB Europe. (2024). Share of programmatic in digital display advertising spending in Europe in 2023, by country. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/618143/programmatic-ads-market-share-europe/
IAB Europe. "Share of Programmatic in Digital Display Advertising Spending in Europe in 2023, by Country." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Jun 2024, /statistics/618143/programmatic-ads-market-share-europe/
IAB Europe, Share of programmatic in digital display advertising spending in Europe in 2023, by country ÀÖ²¥´«Ã½app×îа汾, /statistics/618143/programmatic-ads-market-share-europe/ (last visited August 13, 2026)
Share of programmatic in digital display advertising spending in Europe in 2023, by country [Graph], IAB Europe, June 12, 2024. [Online]. Available: /statistics/618143/programmatic-ads-market-share-europe/