In 2025, search remained the largest digital advertising format in Canada, accounting for approximately ** percent of the total online ad expenditure. Social media and video followed with shares of ** and ** percent, respectively.
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IAB Canada. (July 9, 2026). Distribution of digital advertising spending in Canada in 2025, by format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of digital advertising spending in Canada in 2025, by format ." Chart. July 9, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. (2026). Distribution of digital advertising spending in Canada in 2025, by format . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of Digital Advertising Spending in Canada in 2025, by Format ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jul 2026, /statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada, Distribution of digital advertising spending in Canada in 2025, by format ÀÖ²¥´«Ã½app×îа汾, /statistics/498980/digital-ad-spend-share-canada-format/ (last visited August 12, 2026)
Distribution of digital advertising spending in Canada in 2025, by format [Graph], IAB Canada, July 9, 2026. [Online]. Available: /statistics/498980/digital-ad-spend-share-canada-format/
