includes advertising that appears on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices and includes all the various formats of advertising on those platforms
The source forecasts that global digital advertising spending will grow by slightly more than ** percent in 2025. Further growth of the market was projected in the following years.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
eMarketer. (July 11, 2024). Change in digital advertising spending worldwide from 2022 to 2028 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer. "Change in digital advertising spending worldwide from 2022 to 2028." Chart. July 11, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer. (2024). Change in digital advertising spending worldwide from 2022 to 2028. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer. "Change in Digital Advertising Spending Worldwide from 2022 to 2028." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Jul 2024, /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer, Change in digital advertising spending worldwide from 2022 to 2028 ÀÖ²¥´«Ã½app×îа汾, /statistics/325726/worldwide-digital-ad-spend-growth/ (last visited August 12, 2026)
Change in digital advertising spending worldwide from 2022 to 2028 [Graph], eMarketer, July 11, 2024. [Online]. Available: /statistics/325726/worldwide-digital-ad-spend-growth/