During a survey conducted in January 2024, it was found that watching videos was the leading entertainment activity done on a mobile phone worldwide, at ** percent, however, it was the least popular in Europe, compared to other regions. On the other hand, European consumers were in the lead when it came to reading the news on their mobiles.
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YouGov. (April 12, 2024). Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/316435/smartphone-media-use/
YouGov. "Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region." Chart. April 12, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/316435/smartphone-media-use/
YouGov. (2024). Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/316435/smartphone-media-use/
YouGov. "Leading Media and Entertainment Activities Performed via Mobile Phones Worldwide in January 2024, by Region." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Apr 2024, /statistics/316435/smartphone-media-use/
YouGov, Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region ÀÖ²¥´«Ã½app×îа汾, /statistics/316435/smartphone-media-use/ (last visited August 13, 2026)
Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region [Graph], YouGov, April 12, 2024. [Online]. Available: /statistics/316435/smartphone-media-use/
