In 2019, **** percent of the U.S. online population accessed the photo sharing service Instagram. By 2023, the total number of Instagram users in the United States is expected to be over million. With more than * monthly active users, Instagram is one of the most popular social networks worldwide.
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eMarketer, & Forbes. (January 6, 2020). Instagram penetration rate in the United States from 2018 to 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/293778/us-instagram-penetration/
eMarketer, und Forbes. "Instagram penetration rate in the United States from 2018 to 2023." Chart. January 6, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/293778/us-instagram-penetration/
eMarketer, Forbes. (2020). Instagram penetration rate in the United States from 2018 to 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/293778/us-instagram-penetration/
eMarketer, and Forbes. "Instagram Penetration Rate in The United States from 2018 to 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Jan 2020, /statistics/293778/us-instagram-penetration/
eMarketer & Forbes, Instagram penetration rate in the United States from 2018 to 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/293778/us-instagram-penetration/ (last visited August 13, 2026)
Instagram penetration rate in the United States from 2018 to 2023 [Graph], eMarketer, & Forbes, January 6, 2020. [Online]. Available: /statistics/293778/us-instagram-penetration/