In 2025, more than **** of digital advertising spending in Brazil was purchased directly, not through ad agencies. The shares exclude investments in streaming ads, digital retail media ads, digital out-of-home (DOOH) media, and influencer marketing.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
IAB Brasil. (April 27, 2026). Distribution of digital advertising spending in Brazil in 2025, by purchase model [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil. "Distribution of digital advertising spending in Brazil in 2025, by purchase model." Chart. April 27, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil. (2026). Distribution of digital advertising spending in Brazil in 2025, by purchase model. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil. "Distribution of Digital Advertising Spending in Brazil in 2025, by Purchase Model." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Apr 2026, /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil, Distribution of digital advertising spending in Brazil in 2025, by purchase model ÀÖ²¥´«Ã½app×îа汾, /statistics/279154/brazil-rtb-digital-display-ad-spending/ (last visited August 19, 2026)
Distribution of digital advertising spending in Brazil in 2025, by purchase model [Graph], IAB Brasil, April 27, 2026. [Online]. Available: /statistics/279154/brazil-rtb-digital-display-ad-spending/
