Question: When you are watching TV and using another device, how you you describe your level of attention to the TV and/or the device? Values may not add up to 100 percent due to rounding.
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U.S. second screen level of attention during TV consumption 2017
This statistic presents the level of primary attention of second screen users in the United States while watching TV as of March 2017. During the survey period, it was found that * of respondents who used their smartphone while watching TV were more likely to be focused on their mobile device.
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IAB (U.S.). (May 10, 2017). Primary attention of second screen users in the United States while watching traditional TV as of March 2017 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/277669/tablet-usage-while-watching-tv/
IAB (U.S.). "Primary attention of second screen users in the United States while watching traditional TV as of March 2017." Chart. May 10, 2017. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/277669/tablet-usage-while-watching-tv/
IAB (U.S.). (2017). Primary attention of second screen users in the United States while watching traditional TV as of March 2017. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/277669/tablet-usage-while-watching-tv/
IAB (U.S.). "Primary Attention of Second Screen Users in The United States While Watching Traditional Tv as of March 2017." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 May 2017, /statistics/277669/tablet-usage-while-watching-tv/
IAB (U.S.), Primary attention of second screen users in the United States while watching traditional TV as of March 2017 ÀÖ²¥´«Ã½app×îа汾, /statistics/277669/tablet-usage-while-watching-tv/ (last visited August 13, 2026)
Primary attention of second screen users in the United States while watching traditional TV as of March 2017 [Graph], IAB (U.S.), May 10, 2017. [Online]. Available: /statistics/277669/tablet-usage-while-watching-tv/
