In 2018 it was found that marketing e-mails sent out by the energy and environmental sector had a read rate of **** percent, ranking among one of the most read promotional e-mails across industries. Insurance marketing e-mails reached a read rate of **** percent in the same period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Acoustic. (September 10, 2019). Engagement/read rates of marketing e-mails worldwide in 2018, by industry [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic. "Engagement/read rates of marketing e-mails worldwide in 2018, by industry." Chart. September 10, 2019. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic. (2019). Engagement/read rates of marketing e-mails worldwide in 2018, by industry. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic. "Engagement/Read Rates of Marketing E-mails Worldwide in 2018, by Industry." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Sep 2019, /statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic, Engagement/read rates of marketing e-mails worldwide in 2018, by industry ÀÖ²¥´«Ã½app×îа汾, /statistics/255373/global-e-mail-read-rates-by-sector/ (last visited August 14, 2026)
Engagement/read rates of marketing e-mails worldwide in 2018, by industry [Graph], Acoustic, September 10, 2019. [Online]. Available: /statistics/255373/global-e-mail-read-rates-by-sector/
