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In 2026, Chanel was at the top of the list of cosmetic brands by brand value, with a value of about **** billion U.S. dollars. L'Oréal followed, with a brand value of billion U.S. dollars.

Cosmetics worldwide

Since the early twentieth century, the production of cosmetics has been controlled by a handful of multinational corporations. The global cosmetics industry is broken down into five main categories, skin care being the largest one out of them all, accounting for ** percent of the global market in 2025. 

United States: a lucrative market

In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market, and, during those years, more affordably priced merchandise and do-it-yourself at-home products were key in the beauty market. However, with Generation Z entering the job market, there is now a a big driver of the cosmetics market, especially in the United States. The United States is the biggest cosmetic market in the world, with an estimated total revenue of about * billion U.S. dollars as of 2024.