Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026
Characteristic
Share of respondents
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among marketers working at media agencies and advertisers
Supplementary notes
Multiple answers were possible.
The question was phrased by the source as follows: "If budget is going to be increased for programmatic digital out-of-home, where is this budget being moved from?"
The source does not specify the survey type or date. The date shown is the release date.
Citation formats
Leading sources for pDOOH ad spending increase in Qatar, Saudi Arabia, and UAE 2026
During a survey among marketers who intended to increase their spending on programmatic digital out-of-home (pDOOH) advertising in Qatar, Saudi Arabia, and the United Arab Emirates published in March 2026, around ** percent said the rise would come from relocating other digital channels' budgets. Around ** percent reported moving the budget from traditional channels, while ** percent said the new budget would be added to purchase pDOOH ads.
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VIOOH. (March 16, 2026). Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1662779/pdooh-ad-spend-sources-planned-increase-middle-east/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026." Chart. March 16, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1662779/pdooh-ad-spend-sources-planned-increase-middle-east/
VIOOH. (2026). Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1662779/pdooh-ad-spend-sources-planned-increase-middle-east/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Pdooh) Advertising Spending According to Marketers in Qatar, Saudi Arabia, and The United Arab Emirates as of March 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Mar 2026, /statistics/1662779/pdooh-ad-spend-sources-planned-increase-middle-east/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/1662779/pdooh-ad-spend-sources-planned-increase-middle-east/ (last visited August 13, 2026)
Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in Qatar, Saudi Arabia, and the United Arab Emirates as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1662779/pdooh-ad-spend-sources-planned-increase-middle-east/
