In 2023, over three-quarters (or about **** percent) of Amazon's advertising spending in Brazil was allocated to digital channels.TV and out-of-home (OOH) media respectively accounted for almost ** and **** percent of the company's ad expenditure in the South American country.
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Grupo de MÃdia São Paulo. (January 9, 2025). Distribution of Amazon's advertising spending in Brazil in 2023, by medium [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1340491/amazon-ad-spend-brazil-medium/
Grupo de MÃdia São Paulo. "Distribution of Amazon's advertising spending in Brazil in 2023, by medium." Chart. January 9, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1340491/amazon-ad-spend-brazil-medium/
Grupo de MÃdia São Paulo. (2025). Distribution of Amazon's advertising spending in Brazil in 2023, by medium. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1340491/amazon-ad-spend-brazil-medium/
Grupo de MÃdia São Paulo. "Distribution of Amazon's Advertising Spending in Brazil in 2023, by Medium." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jan 2025, /statistics/1340491/amazon-ad-spend-brazil-medium/
Grupo de MÃdia São Paulo, Distribution of Amazon's advertising spending in Brazil in 2023, by medium ÀÖ²¥´«Ã½app×îа汾, /statistics/1340491/amazon-ad-spend-brazil-medium/ (last visited August 19, 2026)
Distribution of Amazon's advertising spending in Brazil in 2023, by medium [Graph], Grupo de MÃdia São Paulo, January 9, 2025. [Online]. Available: /statistics/1340491/amazon-ad-spend-brazil-medium/