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Comparison of video and image post interactions on TikTok in 2026

© ÀÖ²¥´«Ã½app×îа汾 2026
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Source

In cooperation with
Release date

May 2026

Region

Worldwide

Survey time period

January and February of 2025 and 2026

Special properties

92,000 TikTok accounts and over 2.31 million posts

Supplementary notes

The study analyzed a total of 92,000 TikTok accounts and over 2.31 million posts.

Citation formats

Video and image post interactions on TikTok 2026

Published by Thuy D., May 26, 2026

In 2026, on TikTok, video posts outperform image and carousel posts on every metric, including views, reach, likes, comments, shares, posting frequency, and engagement rate. On average, video posts get about * views and a reach of ** compared with views and reach for images or carousels.

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Statistics on " TikTok "

The most important statistics
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Benchmark

6

Overview

5

Usage and demographics

4

Creators and content

6

Downloads

7

Marketing and advertising

5

Spotlight: U.S. TikTok ban

5

Community guidelines enforcement

6

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Topics

TikTokMobile app usageInstagramMobile social media worldwideSocial sharing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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