According to a survey on the future of public relations (PR) in India conducted between July and August 2024, nearly ** percent respondents reported that technologies such as artificial intelligence, augmented reality and virtual reality were increasingly popular within the PR industry. Measurement tools were identified as the next most popular category among PR professionals.
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MSLGroup. (September 18, 2024). Emerging tools and technology used for public relations in India from July to August 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1620782/india-pr-tools-and-technologies/
MSLGroup. "Emerging tools and technology used for public relations in India from July to August 2024." Chart. September 18, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1620782/india-pr-tools-and-technologies/
MSLGroup. (2024). Emerging tools and technology used for public relations in India from July to August 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1620782/india-pr-tools-and-technologies/
MSLGroup. "Emerging Tools and Technology Used for Public Relations in India from July to August 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Sep 2024, /statistics/1620782/india-pr-tools-and-technologies/
MSLGroup, Emerging tools and technology used for public relations in India from July to August 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1620782/india-pr-tools-and-technologies/ (last visited August 19, 2026)
Emerging tools and technology used for public relations in India from July to August 2024 [Graph], MSLGroup, September 18, 2024. [Online]. Available: /statistics/1620782/india-pr-tools-and-technologies/
