Percentage of marketers, in-house teams, and creative agencies proud of the work they have been involved with across their careers worldwide as of March 2025
Characteristic
Share of respondents
Marketers
36%
In-house teams
26%
Creative agencies
32%
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among professionals at marketing organizations, creative agencies, and in-house departments
Supplementary notes
* The source adds that 1,034 professionals were surveyed across 54 countries. Out of that total, 237 were based in the United States, 261 in the United Kingdom, and 274 in Australia.
The source does not specify the survey type.
Multiple answers were possible.
Citation formats
Percentage of marketers, in-house, and creatives proud of their work worldwide 2025
During a global survey published in 2025, approximately 36 percent of respondents working at marketing organizations reported feeling proud of the work they had been involved with across their careers. Among responding in-house teams, the share stood at 32 percent and, among creative agencies, at 26 percent.
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BetterBriefs. (March 4, 2025). Percentage of marketers, in-house teams, and creative agencies proud of the work they have been involved with across their careers worldwide as of March 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1620130/marketers-proud-work/
BetterBriefs. "Percentage of marketers, in-house teams, and creative agencies proud of the work they have been involved with across their careers worldwide as of March 2025." Chart. March 4, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1620130/marketers-proud-work/
BetterBriefs. (2025). Percentage of marketers, in-house teams, and creative agencies proud of the work they have been involved with across their careers worldwide as of March 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1620130/marketers-proud-work/
BetterBriefs. "Percentage of Marketers, In-house Teams, and Creative Agencies Proud of The Work They Have Been Involved with across Their Careers Worldwide as of March 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Mar 2025, /statistics/1620130/marketers-proud-work/
BetterBriefs, Percentage of marketers, in-house teams, and creative agencies proud of the work they have been involved with across their careers worldwide as of March 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1620130/marketers-proud-work/ (last visited August 20, 2026)
Percentage of marketers, in-house teams, and creative agencies proud of the work they have been involved with across their careers worldwide as of March 2025 [Graph], BetterBriefs, March 4, 2025. [Online]. Available: /statistics/1620130/marketers-proud-work/
