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Share of e-commerce platform gross merchandise value (GMV) in Southeast Asia in 2024, by channel

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Sources

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Release date

June 2025

Region

Asia

Survey time period

2024

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E-commerce platform GMV SEA 2024, by channel

Published by
Yihan Ma,
Jul 24, 2025

In 2024, live commerce held a share of ** percent of the total e-commerce platform gross merchandise value (GMV) in Southeast Asia. While marketplaces still dominate the e-commerce platform landscape, live and video commerce accounted for about ** percent of the platform GMV that year.

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Statistics on " E-commerce in Southeast Asia "

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Other statistics that may interest you E-commerce in Southeast Asia

Overview

6

Country overview

6

Key players

4

Payment methods

4

Country breakdown of payment methods

6

Consumer behavior

4

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Topics

E-commerce in Southeast AsiaE-commerce in IndonesiaE-commerce in the Asia-Pacific regionSocial commerce in Vietnam Social commerce in Thailand
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Free + Premium Statistics
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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