According to a 2024 survey conducted by among Thai consumers, ** percent of respondents purchased smartphones every three to five years. In comparison, percent of respondents stated that they purchased smartphones at least once a year.
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Rakuten Insight. (March 26, 2025). Frequency of purchasing smartphones among consumers in Thailand as of October 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight. "Frequency of purchasing smartphones among consumers in Thailand as of October 2024." Chart. March 26, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight. (2025). Frequency of purchasing smartphones among consumers in Thailand as of October 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight. "Frequency of Purchasing Smartphones among Consumers in Thailand as of October 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Mar 2025, /statistics/1610924/thailand-smartphones-purchase-frequency/
Rakuten Insight, Frequency of purchasing smartphones among consumers in Thailand as of October 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1610924/thailand-smartphones-purchase-frequency/ (last visited August 13, 2026)
Frequency of purchasing smartphones among consumers in Thailand as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1610924/thailand-smartphones-purchase-frequency/
