In 2025, the majority of C-suite and business leaders, about ** percent, in the United States expect their companies to be at the phase of their adoption journey with generative artificial intelligence where the return of investment is already established. Only ** percent expect they will still be at the strategic planning phase.
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KPMG. (March 31, 2025). Expected adoption phase of generative artificial intelligence (AI) in companies in the United States as of September 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1610439/projected-generative-ai-phase-us/
KPMG. "Expected adoption phase of generative artificial intelligence (AI) in companies in the United States as of September 2025." Chart. March 31, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1610439/projected-generative-ai-phase-us/
KPMG. (2025). Expected adoption phase of generative artificial intelligence (AI) in companies in the United States as of September 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1610439/projected-generative-ai-phase-us/
KPMG. "Expected Adoption Phase of Generative Artificial Intelligence (Ai) in Companies in The United States as of September 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Mar 2025, /statistics/1610439/projected-generative-ai-phase-us/
KPMG, Expected adoption phase of generative artificial intelligence (AI) in companies in the United States as of September 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1610439/projected-generative-ai-phase-us/ (last visited August 13, 2026)
Expected adoption phase of generative artificial intelligence (AI) in companies in the United States as of September 2025 [Graph], KPMG, March 31, 2025. [Online]. Available: /statistics/1610439/projected-generative-ai-phase-us/
