During a February online survey among buy-side advertising decision-makers handling annual ad budgets of at least 250 thousand U.S. dollars in the United States, approximately 40 percent of the participants said they expected the retail and e-commerce industry to cut its ad spending that year due to tariffs. The consumer electronics segment and the media and entertainment sector followed, mentioned by 33 and 28 percent of the respondents, respectively.
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Business Insider Netherlands. (April 9, 2025). Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands. "Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025." Chart. April 9, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands. (2025). Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands. "Industries Most Affected by Advertising Spending Cuts Due to Tariffs According to Advertisers in The United States as of February 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Apr 2025, /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands, Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/ (last visited August 19, 2026)
Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025 [Graph], Business Insider Netherlands, April 9, 2025. [Online]. Available: /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
