According to a study from 2025, the views per video on YouTube grew by ** percent. Meanwhile, the average reach on Facebook grew by ** percent from 2024 to 2025. In contrast, the average reels reach on Instagram declined by ** percent from 2024 to 2025.
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Metricool. (December 10, 2025). Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool. "Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform." Chart. December 10, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool. (2025). Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool. "Changes in Activity on Selected Social Media Platforms between 2024 and 2025 Worldwide, by Platform." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Dec 2025, /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool, Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform ÀÖ²¥´«Ã½app×îа汾, /statistics/1609790/activity-changes-social-networks-by-platform/ (last visited August 18, 2026)
Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform [Graph], Metricool, December 10, 2025. [Online]. Available: /statistics/1609790/activity-changes-social-networks-by-platform/