According to a 2025 survey, Eau de Toilette was the most preferred type of perfume among consumers in China, with **** percent of respondents selecting it as their favorite.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
iiMedia Research. (December 3, 2025). Preferred perfume types among consumers in China as of November 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1609186/china-preferred-perfume-types/
iiMedia Research. "Preferred perfume types among consumers in China as of November 2025." Chart. December 3, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1609186/china-preferred-perfume-types/
iiMedia Research. (2025). Preferred perfume types among consumers in China as of November 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1609186/china-preferred-perfume-types/
iiMedia Research. "Preferred Perfume Types among Consumers in China as of November 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Dec 2025, /statistics/1609186/china-preferred-perfume-types/
iiMedia Research, Preferred perfume types among consumers in China as of November 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1609186/china-preferred-perfume-types/ (last visited August 20, 2026)
Preferred perfume types among consumers in China as of November 2025 [Graph], iiMedia Research, December 3, 2025. [Online]. Available: /statistics/1609186/china-preferred-perfume-types/